Find your fit

achieving any goal requires the right support around you

award winning health & fitness coaching

terms and privacy

We recognize the importance of privacy and the sensitivity of personal information. P4M is subject to the European Union’s General Data Protection Regulation.

terms & conditions

By accessing this website, you agree to the following terms and conditions and other applicable law. If you do not agree to be bound by these terms and conditions, please do not use this site.

All the information and material provided on this web site is solely for illustrative purposes. It is not intended to and does not create any business, contractual or employment relationship with P4M Coaching Limited ‘P4M’.

The site is provided “as is” and P4M expressly disclaims all warranties of any kind whether express or implied including the warranties of merchantability and fitness for a particular purpose.

All trademarks used or referred to in this site are the property of their respective owners.

Links on this site may lead to services or sites not operated by P4M. No judgement or warranty is made with respect to such other services or sites and P4M takes no responsibility for third party sites or services. A link to another site or service is not an endorsement of that site or service.

Except as specifically stated on this website, to the fullest extent permitted at law, neither P4M nor any of its affiliates, directors, partners, employees or other representatives will be liable for damages arising out of or in connection with the use of this website or the information, content, materials or products included on this site. This is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss of or damage to property and claims of third parties. For the avoidance of doubt, P4M does not limit its liability for death or personal injury to the extent only that it arises as a result of the negligence of P4M, its affiliates, directors, partners, employees or other representatives.

Any use you make of the information provided on this site, or any site or service linked to by this site, is at your own risk.

Privacy policy

This Privacy Policy outlines how we safeguard and manage the personal information that you submit to us or that your personal coach provides to us about you. We are the data controller of personal information that we may collect, process and hold about you, unless we advise you otherwise.

Under the Privacy Laws, P4M is required to collect, use and disclose personal information only by lawful and fair means. To ensure this accountability, we have developed this policy, and trained our staff about our policies and practices.

Personal information is any information that identifies you, or by which your identity could be deduced.

why collect

We collect personal information from you to:

Learn about you and your fitness goals and other related objectives to help you achieve them
Send you the P4M Coaching Guides
Better understand your preferences and tailor offers and services to you based on those preferences
Conduct research and contribute publications to medical and scientific journals aimed at furthering the field of exercise and nutrition science (this data is aggregate or rendered anonymous)
Better understand our website usage and trends, to improve our service performance, and build knowledge around user attitudes and motivations around health and fitness
Process transactions for goods and services that you have purchased from us.

personal information

If you sign up for our P4M Coaching Program, you will be required to provide your name, email address, and mobile phone number. At the time of registration you will be asked to provide payment card information (including your credit card number, expiry date, and CVC/CVV) in order to register; however, this payment card information is sent directly to our payment card processor. P4M only receives a random electronic token over an encrypted connection from the payment processor that confirms the transaction has been completed. We do not receive a copy of your payment card information.

You will need to provide additional information such as alternate contact information, your full home address, date of birth, gender, ethnicity, physical measurements or attributes, and other more detailed information about your lifestyle (including but not limited to: employment, preferences, habits, personal routine) in order create a program account. P4M will also collect limited medical information about your health and well-being in order to better assess and develop a structured coaching program to help you meet your fitness and health goals. This additional information is considered sensitive data, and is treated as such, requiring your explicit consent for us to collect this information. We will also require confirmation from you that your doctor has approved your following our program or if you are not able to provide this confirmation, we will require that you sign this a medical waiver, which will be supplied to you at the time of collection of your personal information.

As a tool to help you assess your progress, P4M may ask you to upload photographs of yourself periodically and to provide your measurements, including girth measurements and weight (around once a month). Uploading of photographs is optional and you can request that they be anonymised. The measurement recording feature is similarly optional. You can choose to stop uploading photos or providing measurements at any time. Should you choose to upload photos or measurements, these photos will only be viewed by P4M coaching staff, and will not be otherwise used or disclosed unless you provide your express permission for P4M to do so.

lawful basis

We use the personal information we collect about you:

(a) to fulfil a contract, or take steps linked to a contract, in particular, in order to: provide you with our products and services, including their billing, payment processing, activation, supply, maintenance, support, trouble shooting, deactivation and upgrade or update as well as resolution of disputes over products and services; or enter into, and perform, an employment contract with you;

(b) where this is necessary for purposes which are in our, or third parties’, legitimate interests. These interests are:

understanding and meeting your usage needs and preferences for our products and services notably by:
- using information collected to ensure that our products and services are technically functioning as intended;
- fulfilling or enforcing any agreements or notices that are associated with any of our particular products or services;
- managing or responding to your inquiries;
identifying the features or products and services that are most valued and to identify gaps or shortfalls in our product and services offerings so we can develop new products and services and enhance existing ones;
managing our business and operations, for example:
- to detect, monitor, investigate, mitigate, or attempt to prevent fraud and technical or security issues or to protect our products, services and property;
- to allow for business continuity and disaster recovery operations;
- to enforce our legal rights;
- for statistical purposes; and
- managing the recruitment process, in particular: making informed decisions on recruitment and ensuring your suitability for the role or to keep you in mind for future roles; answering your enquiries; and improving our recruitment processes and activities.

responding to court orders, warrants or other lawful requests or legal processes;
detecting, preventing and suppressing unauthorized or detrimental use of our site, products or services; and
providing emergency assistance in situations that may threaten the life or physical safety of you or others.

(d) where you give us your consent, for example:

If you register for our coaching programs, we require explicit consent from you to process your personal information and sensitive data by affirmatively acknowledging your consent through ticking checkboxes in your program Intake Form. This includes consent for:

The collection of potentially sensitive categories of data, like race/ethnicity and health-related data;
Sending you daily or weekly email reminders of the next steps in the program, and when new messages or feedback arrives. You can start and stop delivery of these emails by changing a setting in the Your Info section of our application, and this will not affect our ability to deliver the contracted service;
Collecting basic browser and operating system information to help us improve our products and services;
Allow your data to be used anonymously for research purposes
Recording your IP address to monitor and confirm access to our systems;
Deriving and storing your time zone from an address you provide; and

If you wish that we send to you information about similar products and services that we think may be of interest to you.

You may withdraw your consent at any time by contacting us at [email protected]

information disclosure

We collect information that you provide directly to P4M, as well as gathering information from third parties who provide information to us. We do not sell or rent any additional personal information to any third-party to enable them to market their products and services directly to you.

If you are a client we will be able to access and review the following information to assess your progress and use this information to help you reach your fitness goals: Social Media Username / Profile, Gender, Age, Weight, Prescription Medication Information, Health History (including diagnosed health problems), Food Allergies, Ethnic Heritage, Alcohol Consumption, Cigarette Use, Diet and Nutritional Info, Nutritional Supplement Info, Exercise Info, Employment Status and Position, Status as Student, Whether a caregiver, Marital Status, Number of Children, Stress Information, Photos of Individual (front, back, side, in swimwear or similar attire). As noted above, please consult your coach as to our policies on the disclosure of your personal information.

Under certain circumstances, P4M will disclose your personal information:

when we are required our authorised by law to do so, for example if a court issues a subpoena
when you have consented to the disclosure
when the services we are providing to you require us to give your information to a third-party your consent will be implied, unless you tell us otherwise
to a third party who provides contact services, e.g., sending mail to a mailing address
To a third party for the purpose of data analytics and modelling
to a potential successor to our business and its professional advisors in connection with a merger or sale involving all or part of our business or as part of a corporate reorganisation or stock sale or other change in corporate control;
for the purpose of completing the transaction and continuing to provide services to you; or
where it is necessary to establish or collect amounts owed to us.

Except as described above, any information provided to any other third-parties will only be provided at the aggregate or de-identified level such that no individual can be uniquely identified or linked to the information.

information transfer

In addition to the disclosures listed above, we transfer information to our service providers for processing and/or storage. We require that our service providers use reasonable safeguards to protection personal information under their control from loss, theft and unauthorised modification and disclosure. Our service providers are only permitted to use your personal information in order to provide these services to us; for example, the following types of information are provided to our service providers for processing and/or storage:

Information automatically collected through the website: The information automatically collected about you that is provided to our service providers may include, but is not limited to: device ID, device type, browser type and version, geo-location information, computer and connection information, statistics on page views, traffic to and from our website, ad data, IP address and standard web log information.

We may need to transfer your personal information outside of your country of residence in the following circumstances:

Where you have requested a service that is fulfilled by one of our affiliated entities located in another jurisdiction;
Where we work with a service provider that processes or stores personal information on our behalf outside of your country of residence.

If you live in the European Economic Area (“EEA”), we may need to transfer your personal information for the reasons listed above to one of our affiliated entities or service providers located outside of the EEA.

For transfers to any other countries where our affiliated entities or service providers are located that may not have the same data protection laws as your country of residence or the EEA, we will use contractual measures to ensure that your personal information is subject to appropriate safeguards as if it were processed in your country of residence and under the guiding principles set out in this privacy policy.

Our Privacy Officer, who is available at [email protected], can provide further information about our policies and practices regarding service providers in different jurisdictions and further information about how these service providers, collect, use, disclose or store personal information on P4M’s behalf.

cookies & beacons

Website statistics are produced, using Google Analytics and cookies, allowing us to record visitor numbers, number of pages viewed and referral source. These statistics do not record any personal data. This data simply helps us to administer and enhance the website and service.

You can turn cookies off. Please refer to the help section of your browser software for instructions on how to do this.

You can find out more about how Google uses cookies here: https://policies.google.com/technologies/cookies

information security

P4M takes all reasonable precautions to ensure that your personal information is kept safe from loss, unauthorised access, modification or disclosure. Among the steps taken to protect your information are:

premises security;
restricted file access to personal information;
deploying technological safeguards such as security software and firewalls to prevent hacking or unauthorised computer access; and
internal password and security policies.

Note that P4M does not use any other government issued identification, as a way of identifying or organising the information we hold about you.

email communication

You should be aware that email is not a 100% secure medium, and you should be aware of this when contacting us to send personal or confidential information.

web site

Our website contains links to other sites operated by third parties. These sites are not governed by our Privacy Policy.

On our website, like most other commercial websites, we may monitor traffic patterns, site usage and related site information in order to optimise our web service. We may provide aggregated information to third parties, but these statistics do not include any identifiable personal information.

your chocies

At any time, if permitted by and subject always to the provisions of applicable data protection law, you can contact us to: stop receiving direct marketing (including, emails and hard copy materials) from us; access your personal information; where we have asked for your consent to processing, to withdraw this consent; close your account; amend or update your personal information, where possible, to ensure that it remains accurate, complete and up to date; erase your personal information; restrict your personal information; port your personal information; or object to some processing that is based on our legitimate interests, by contacting our Privacy Officer at [email protected]. You can always unsubscribe from receiving promotional emails from us by simply clicking the “unsubscribe” link provided at the bottom of every promotional email from us. We will honour your request within ten business days of receipt.

Please note that if you request that we erase certain of your personal information, we may no longer be able to provide you with the products or services you have contracted for.

If you have questions about the withdrawal of your consent, please contact our Privacy Officer at [email protected].

If you contact us to do any of the things listed above, we may require you to provide sufficient personal information to allow us to identify you before disclosing the existence, use and disclosure of your personal information. The personal information so requested will only be used for the purpose of properly identifying you.

If you contact us about your personal information, we will respond to your request within the period required by law and at minimal cost or no cost to you in accordance with local laws. Summary information is available on request. More detailed requests that require archive or other retrieval costs may be subject to our normal administrative fees.

There may be instances where we cannot comply with your request to access your rights in respect of your personal information because of exceptions contained in local laws. For example, we may need to refuse access if denial of access is required or authorised by law; if access would interfere with the safety, health or privacy of others or if access would result in a breach of confidentiality.

We keep your personal information as long as is reasonably necessary for us to complete our dealings with you, or as may be required by law, whichever is longer. As a result, we might not be able to comply with all requests to destroy personal information.

If we cannot comply with your request to exercise your rights in respect of your personal information, we will notify you in writing to explain why and, where applicable, provide you with the relevant sections of legislation dealing with the procedure to be followed should you wish to challenge our determination.

Where we require your personal information to comply with legal or contractual obligations, then provision of such data is mandatory: if such data are not provided, then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us. In all other cases, provision of requested personal data is optional.

If you have unresolved concerns you also have the right to complain to data protection authorities. The relevant data protection authority will be the supervisory authority of the country: (i) of your habitual residence; (ii) of your place of work; or (iii) in which you consider the alleged infringement has occurred.

Planned with you in mind

We always start with your needs and goals. Then we help you develop a plan to help you eat, move, and live better, in a way that works for your body, and your life.

Complete support you deserve

Your award winning coach will remove the guesswork and give you accountability, direction, and support every step of the way. They’ll help you stay consistent no matter what life throws at you.

Achieve your goals, even when life gets crazy

We break your big goals into small daily practices that add up to massive changes. You’ll develop healthy habits that become second nature and last a lifetime.

Life changing results, delivered online

Access our online coaching program and connect directly with your strength coach from any digital device. Meet your coach directly with optional zoom, or depending on location in-person, meetings.