Author: Julian Crooknorth

These articles explore performance, training, and consistency through the lens of real life — not extremes, shortcuts, or trends.

Written to inform, challenge, and support long-term thinking, these articles are for people who want to train well, stay capable, and avoid starting over. Articles on topics, including:

  • Performance Training that lasts.
  • Strength Confidence through capability.
  • Nutrition Fuel that supports training.
  • Mindset Thinking long term.
  • Recovery Staying in the game.

Coaching brings these ideas to life — the articles simply set the foundation.

Fitness and Training
Julian Crooknorth

Strength for life: Why strength training is a MUST for everyone

Embrace the timeless essence of strength training, your gateway to a vibrant life filled with physical vigor, mental resilience, and a spirited aging journey. Discover how this holistic endeavour transcends age and physique, sculpting not just a stronger body, but a resilient mind, and a life brimming with quality and vitality.

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Mindset and Behaviours
Julian Crooknorth

When winter blues are more than just a chill

Seasonal Adjustment Disorder is a real illness affecting many, particularly during the gloomy winter months. This comprehensive blog post digs deep into what SAD is, its symptoms, and realistic treatment options. Say goodbye to quick fixes and say hello to genuine solutions.

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Sleep, Stress and Recovery
Julian Crooknorth

Snooze or lose: The bedtime saga

Ever wondered why executives often struggle with weight? Spoiler: it’s not just the stress or the endless meetings. It’s the lack of sleep! Dive into our latest blog to unravel the bedtime saga that’s unfolding in every corner office.

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Diet and Nutrition
Julian Crooknorth

Move Over, ‘Move More, Eat Less’: Debunking Fitness Myths

Move more, eat less”—it’s the fitness advice we’ve all heard a million times. But what if this mantra is actually keeping you stuck? Our latest blog post dives into the limitations of this clichéd advice, exploring the pitfalls of excessive cardio, restrictive diets, and the allure of quick fixes. We’re flipping the script with a more nuanced approach to health that focuses on the six pillars of holistic well-being. Say goodbye to outdated fitness myths and hello to a balanced, happier you.

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General Advice
Julian Crooknorth

From dad bods to greek gods

Why your fitness coach’s looks are the least of your worries. Choosing a fitness coach is a big decision. Don’t be afraid to take your time and find someone who you feel comfortable with and who can help you achieve your goals. Remember, the best coaches are the ones who put you first. not just societal “likes.”

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Download the P4M Guide to reverse Dieting

Reverse dieting is a method that involves slowly and strategically increasing daily food intake, all in an effort to raise your metabolism. And while reverse dieting might seem like a one-way street toward weight regain, the technique actually offers a lot of promise, when done right.

Download the P4M guide and get started today.

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