Articles

These articles explore performance, training, and consistency through the lens of real life — not extremes, shortcuts, or trends.

Written to inform, challenge, and support long-term thinking, these articles are for people who want to train well, stay capable, and avoid starting over. Articles on topics, including:

  • Performance Training that lasts.
  • Strength Confidence through capability.
  • Nutrition Fuel that supports training.
  • Mindset Thinking long term.
  • Recovery Staying in the game.

Coaching brings these ideas to life — the articles simply set the foundation.

How to Use These Articles

The articles here aren’t designed to be consumed all at once. They’re intended to support reflection, decision-making, and a more grounded approach to training.

Coaching brings these ideas to life — the articles simply set the foundation.

Common Themes

The P4M Performance Club is an ongoing coaching membership built around:

If these articles resonate, the P4M Performance Club is where these principles are applied through ongoing coaching and support.

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Diet and Nutrition
Julian Crooknorth

The Truth About Dieting No One Wants to Admit

We’ve been tricked into believing that the only way to lose weight is through restriction—cutting carbs, banning sugar, and avoiding everything enjoyable. But what if the key to sustainable weight loss isn’t about what you take away, but what you

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Fitness and Training
Julian Crooknorth

Wearable Devices: Are We the New Tamagotchis?

Are You a Tamagotchi for Your Smartwatch?
Once upon a time, we took care of Tamagotchis—needy little pets that beeped for attention. Now, our wearable devices are doing the same thing:

🚨 “Time to stand!”
😴 “You only

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Fitness and Training
Julian Crooknorth

Why Strength Training Could Literally Save Your Life!

Cancer is a battle many of us will face, but what if something as simple as strength training could be a powerful weapon in the fight? Research shows that resistance training not only helps prevent muscle loss during cancer treatment

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General Advice
Julian Crooknorth

The NHS Crisis: Overuse vs. Underfunding

The NHS is under immense strain—not just from underfunding, but from overuse. With waiting lists exceeding 7.5 million and billions spent on preventable illnesses, is the real issue lack of funding, or our overreliance on the system?

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General Advice
Julian Crooknorth

Why Resolutions Fail

January is like a freshly paved road, brimming with potential for smooth progress—until the potholes of reality start appearing. Studies reveal that 80% of New Year’s resolutions fail by February, with many abandoned before January is through. Why does this

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Diet and Nutrition
Julian Crooknorth

The Melatonin Mystique: More Than Just a Sleep Potion

Is melatonin the magical potion for sleep and beyond? Explore the multifaceted roles of this night-time hormone and how it influences everything from our skin to our sleep. Discover why supplements aren’t always the answer and how lifestyle changes can

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Download the P4M Guide to reverse Dieting

Reverse dieting is a method that involves slowly and strategically increasing daily food intake, all in an effort to raise your metabolism. And while reverse dieting might seem like a one-way street toward weight regain, the technique actually offers a lot of promise, when done right.

Download the P4M guide and get started today.

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